Kookfontein

About Kookfontein Rooibos

We are Norman and Karin —just a couple living on a farm. We offer not just a spoonful of Rooibos leaves or teabags, but also share the excitement and events of the Rooibos cycle, from seed to cup or glass, whether hot or cold.

Choosing the Brand Name

Our Rooibos journey began with little experience in naming. Initially, we combined the farm name with the product name. However, we later realized the coincidence of our choice.

Our farm, Kookfontein, translates directly to “Boiling Fountain.” Little did we know how fitting this name would be. To make Rooibos like “Oupa,” you need to “boil” the Rooibos leaves.

Our Rooibos Journey Begins

 

Rooibos Map

Rooibos really only grows in the Cederberg region of the Western Cape. (Image Source: SA Rooibos Council)

Kookfontein Rooibos Farm nestles in the heart of the Cederberg Region, the exclusive home of Rooibos cultivation.

For many South Africans, Rooibos has been a beloved part of their upbringing, praised for its health benefits and caffeine-free appeal. Fond memories of visits to farms evoke the comforting sight of an enamel jug simmering on a rustic wood stove, with the aroma of Rooibos wafting through the kitchen like a warm embrace after a chilly day outdoors.

Served simply with a hint of honey or a splash of fresh lemon juice, Rooibos was the beverage of choice, while milk accompanied traditional dishes like porridge and milk tart. Looking further back, one might envision Rooibos brewing over an open fire, a practice rich in tradition and nostalgia.

Affectionately dubbed the “poor man’s coffee,” Rooibos reflects its humble origins and enduring popularity.

 

 

Our Mission: Addressing Future Storage Challenges

We foresee potential storage issues arising from our annual Rooibos yields if we don’t sell or export them. Our Rooibos quality is exceptionally high, consistent with many premium products exported from South Africa. Now, we have the opportunity to benefit our local community by sharing our Rooibos with them, requiring just a bit of effort on our part.

Moreover, this initiative will not only provide us with some physical exercise but also generate much-needed household income. After all, there’s nothing more rewarding than customer satisfaction!

 

Going With The Flow Is Not An Option

We faced quite a challenge in deciding our next steps. While getting Rooibos into teabags or packages isn’t difficult, the process can be quite straightforward. We simply load 20kg bags of Rooibos onto the “bakkie” (pickup truck) and deliver them to the packaging company. One bag yields about 8,000 single-serving tea bags.

Depending on the company’s order volume, we may need to wait anywhere from a day to ten days before picking up the teabags. We can then pack them for the market ourselves, or if we prefer, the company can handle that for an additional cost.

Taking On The Challenge

As a tiny business in a market dominated by large, established companies with decades of experience, we fully understand the challenges we face.

However, we are confident that we can offer our clients a high-quality product at a reasonable price while minimizing waste.

This is achievable because the main factors influencing any product’s price are:

  1. Packaging
  2. Transportation
  3. The middleman (This refers to those who buy in bulk, repackage, and ultimately pass the costs onto consumers.)

Living on a Farm

Living here is truly more than just a place to stay.

While we initially chose this farm for health reasons, we are now incredibly grateful for the lessons it has taught us about appreciation.

On the farm, we’ve become acutely aware of waste in ways we never considered while living in the city. In urban life, you simply push your rubbish outside once a week, and someone else handles it. We never truly thought about what happens to that waste.

We remember being annoyed by street collectors gathering various waste items for a little extra cash. Now, I sometimes find myself wishing one of them would come by and rummage through our waste!

Reducing Waste

To address our own waste, we’ve had to rethink how we purchase many products, opting for glass containers and reusing bottles as one of our ways to contribute to waste reduction.

With this in mind, we’ve made it a priority to promote our Natural Rooibos Leaves in bulk, as it’s our primary offering.

However, we soon realized that the market isn’t quite ready to embrace the switch to healthy, loose-leaf options.

That said, we’ve noticed an increase in inquiries about health products since the COVID pandemic, signaling a shift in consumer awareness.

The Future as We See it

Looking ahead, we anticipate a resurgence of natural loose-leaf Rooibos as a preferred beverage, especially considering its local production and affordability amidst today’s rising cost of living.

Rooibos isn’t just a local favorite; it’s packed with health benefits and is environmentally friendly, with no waste left behind.

After enjoying a warm cup, Rooibos easily transitions into a refreshing iced tea, showcasing its versatility.

Even after steeping, the leaves can be repurposed for mulching or composting, ensuring sustainability from start to finish.

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Posted in About, Kookfontein Rooibos.

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